NONE: Re: ONLINE-ADS>> Zapata is nuts...
Re: ONLINE-ADS>> Zapata is nuts...
Kirby Winfield (kirby_at_go2net.com)
Wed, 15 Jul 1998 12:00:59 -0500 (CDT)
Richard Hoy wrote:
>I think Avie Glazer is either clueless or has some very bad advisors.
>Opinions?
I think he probably just needs better PR people and a little media training
: )
Anyhow, I agree with Richard in that putting promotion before content value
is usually a pretty bad idea. If you own sites that can't stand alone
without heavy promotion, they're probably not worth promoting. Sometimes,
in fact, when you own sites that are really worth marketing, your users
will do it themselves...
Here at go2net (www.go2net.com), we, like Zapata, are in constant
acquisition mode. Over the past two years, we've grown and gained a modicum
of success (No. 69 on Relevant Knowledge, over 180 million page views per
month).
We have spent frugally on promotion (using mostly barter). We have spent
the bulk of our budget on acquiring quality, technology-driven Web sites
which have been validated by the marketplace and have established large
user bases through word of mouth. We've also spent on bringing together a
team of software engineers and producers to capitalize on the momentum and
market share of these sites by making them faster, friendlier and more
valuable to users.
We plan to market/promote more aggressively going forward, but the fact is
that we already have a greater user base than most Web companies dream of,
and as we continue to follow our model we'll continue to near the Top 25 --
not because we spent on promotion, but because we spent on making and
acquiring sites worth promoting.
The best restaurant in town usually doesn't spend much money on advertising...
Kirby Winfield
Director of Marketing, go2net, Inc.
t: 206.447.1595Ý f: 206.447.1625Ý e: kirby_at_go2net.com
go2net, Inc. (www.go2net.com) -- A Network of Premier Web Sites
(www.techstocks.com) -- (www.stocksite.com) -- (www.metacrawler.com) --
(www.webmarket.com) -- (www.playsite.com)
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