Re: ONLINE-ADS>> Zapata is nuts...

Humbert Suarez (humbert_at_mwsearch.com)
Wed, 15 Jul 1998 12:01:04 -0500 (CDT)

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Richard Hoy wrote:
>I've been in this business going on four years now. In my experience is
>that the biggest expense is content creation, not promotion.

Well, there are some facts that can be obtained relatively easily.
Certainly, when you look at the budgets of major search engines
such as Yahoo, Excite, Lycos, and Infoseek, you see that the sales
and marketing costs are several fold larger than the product development
costs. Although the direct sales costs must be a substantial portion of the
sales and marketing budget, the marketing costs are almost certainly
larger. Does that help answer your question ?

Humbert H. Suarez
Medical World Search (http://www.mwsearch.com)
TLC Information Services
humbert_at_mwsearch.com

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