ONLINE-ADS>> Do offline URLs drive traffic?

Robert Santos (robert_at_cnation.com)
Fri, 17 Jul 1998 12:57:17 -0500 (CDT)

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I'm looking for hard figures to support the fact that URLs used in offline
promotional media lead to a measureable increase in online traffic.

It seems a bit obvious, of course, but, on the other hand, it's not that
easy to quantify. Anyone know of any research on this topic?

===================
Robert Santos <robert_at_cnation.com>, Media Manager
CyberNation, LLC
(310) 689-3177
http://www.cnation.com

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