Re: ONLINE-ADS>> Zapata is nuts...

Mark Cuban (mcuban_at_broadcast.com)
Mon, 20 Jul 1998 10:18:56 -0500 (CDT)

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My 2 cents on the content vs distribution cost.

If you look at the media matrix numbers for reach and penetration, you can
see that traffic is indeed very difficult to generate.

The net is not a hits driven business. Its a passion driven business.
People gravitate towards their interests. If a site has an aggregation of
lots of content, like yahoo, sportszone/line, etc, they have been able to
generate traffic. Those sites who have presented single audience content,
regardless of the quality, which of course is a subjective measure, have
not been able to gain much if any reach.

So I would say traffic is far more expensive

m

Mark Cuban
mcuban_at_broadcast.com

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