ONLINE-ADS>> Calculating Pageviews for Chat

Nicole Berlyn (nicole_at_sixdegrees.com)
Tue, 21 Jul 1998 16:03:11 -0500 (CDT)

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I was wondering if there is an industry standard matrix/method to calculate
page views for chat. If a chatter chats for 20 minutes how would a site
report page views for that session? Which leads me to my second question -
if ad banners appear on those pages, how often will most chat sites rotate
those ads? Based on some surfing, it seems completely arbitrary - anywhere
from 30 seconds to 2 or 3 minutes. I know that advertisers do not place
high value on chat since the click through is usually abysmal.

Any information or input you have on the subject would be helpful - even
if it is anecdotal. Thanks.

_________________________

Nicole Berlyn
sixdegrees
MacroView Communications Corp.
90 William Street
Suite 301
New York, NY 10038

212.583.1234 x622

http://www.sixdegrees.com

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