Re: ONLINE-ADS>> Do offline URLs drive traffic?

aswphx_at_ix.netcom.com
Tue, 21 Jul 1998 16:03:18 -0500 (CDT)

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Robert Santos <robert_at_cnation.com> wrote:

>I'm looking for hard figures to support the fact that URLs used in offline
>promotional media lead to a measureable increase in online traffic.

Here's some stats that I found:

A survey of what method led surfers to most of the Web sites they visited.
Date: July, 1997.
ï 71% used search engines
ï 9.8% asked friends and relatives
ï 8.5% used newspapers and magazines
ï 8.4% used links from other web sites
ï 8.1% arrived from browsing or surfing around
ï 3.6% used TV
ï 3.3% used printed Internet directories
Source: CommerceNet/Nielsen Media

I am in the media business myself and would appreciate any stats concerning
the use of non-internet advertising to drive traffic to a Web site.

Does it work? What methods are better than others?

Jonathan Bonghi, Marketing Director
http://www.seniormedia.com

Jon J. Bonghi, Marketing Director
Arizona/Nevada Senior World Newspapers
"News Active Seniors Use For Better Living"

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