Re: ONLINE-ADS>> Too busy to click right now ...

Daniel Arnall (darnall_at_straylightlc.com)
Thu, 23 Jul 1998 16:08:19 -0500 (CDT)

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James Harvey Stout wrote:

>Sometimes we see an interesting banner, but we don't have time to click
>on it right now. The banner should have a small button that says,
>"Bookmark for later." If we click on the button, it creates a bookmark
>for us.
>
>Can this be done? Do you think it's a good idea? (It sounds killer to
>me.)

James:

My company has an add-on product for NetGravity's AdServer which we'll
be shipping early next month which includes this "ad bookmark" feature
(in addition to quite a few others). Our software, called AdActive
(www.adactive.com), has a button which when pressed allows a user
to "clip" the ad for later consumption by supplying their email address
in a daughter window. The ad creative and click-through URL are then
sent to the user so they can re-visit the ad they were interested in. It
also allows the "consumer-pull" to be recorded and reported.

Dan Arnall

-------------------------------------------------------------
Dan Arnall
Marketing Director -- Straylight, LC
A Learfield Communications Company
darnall_at_straylightlc.com
206.444.0050 tel
206.444.0053 fax
-------------------------------------------------------------

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• Next in thread: Randy Cassingham: "Re: ONLINE-ADS>> Too busy to click right now ..."

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