Re: ONLINE-ADS>> Do offline URLs drive traffic?

Kam Zardouzian (kam_at_ibm.net)
Thu, 23 Jul 1998 16:10:33 -0500 (CDT)

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Robert Santos <robert_at_cnation.com> asked:
>
> >I'm looking for hard figures to support the fact that URLs used in offline
> >promotional media lead to a measureable increase in online traffic.
> >

In his latest Executive Summary email (vol. 1, No. 8), Rick Brunner pointed to
an article that may answer some questions. Here's the information"
Consider that 1,000 in-bound links -- the product of a few months of diligent
link campaigning -- could be worth the equivalent of $10,000 of banner ads a
week. Find out how.

Check out the whole story on the Web at

http://www.x-summary.com/tips/980707.phtml

or to receive it automatically by email, send a blank message to

linking2_at_x-summary.com

Kam Zardouzian
Z Works

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• Next message: Keith Pieper: "Re: ONLINE-ADS>> Do offline URLs drive traffic?"
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