Re: ONLINE-ADS>> Do offline URLs drive traffic?

Nick Nyhan (nick.nyhan_at_decisiontree.com)
Mon, 27 Jul 1998 15:36:44 -0500 (CDT)

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: richard_at_tenagra.com: "ONLINE-ADS>> Tenagra bought another company..."
• Archive Home Page
• Search
• Previous message: Hermes: "Re: ONLINE-ADS>> Too busy to click right now ..."
• Maybe in reply to: Robert Santos: "ONLINE-ADS>> Do offline URLs drive traffic?"
• Next in thread: Eric Ward: "Re: ONLINE-ADS>> Do offline URLs drive traffic?"

Robert Santos <robert_at_cnation.com> asked:
>
> >I'm looking for hard figures to support the fact that URLs used in offline
> >promotional media lead to a measureable increase in online traffic.
> >

DecisionTree has done research where we ask people how they get
to URLs. In more than one survey, we have seen approx. 80% of
respondents telling us that they have seen a URL on television
and then gone to the web site shortly thereafter.

Nick Nyhan
www.decisiontree.com

========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
24/7 Media, AdKnowledge and IDG.net

You CAN have it all. Tremendous reach, content-targeting, superior ad
serving.* The 24/7 Network & CLIQNOW! Sales Grp. Powered by Adfinity(TM)
24/7 Media, Inc.-- Always Serving You! http://www.247media.com

---

Aggregate your clients' campaign reports without aggravation!
Contact AdKnowledge for SmartBanner ad placement and reporting service.
http://ads03.adknowledge.com/SmartBanner/page/13841.2

---

225 sites in 53 countries - IDG.net is the *only* global network of
technology buyers. And, its Global Web Ad Network lets you easily
target the *buyers* you need to reach. Learn how: email GWAN_at_idg.net.

------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: richard_at_tenagra.com: "ONLINE-ADS>> Tenagra bought another company..."
• Archive Home Page
• Search
• Previous message: Hermes: "Re: ONLINE-ADS>> Too busy to click right now ..."
• Maybe in reply to: Robert Santos: "ONLINE-ADS>> Do offline URLs drive traffic?"
• Next in thread: Eric Ward: "Re: ONLINE-ADS>> Do offline URLs drive traffic?"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.