Re: ONLINE-ADS>> Do offline URLs drive traffic?

Eric Ward (netpost_at_netpost.com)
Wed, 29 Jul 1998 12:01:48 -0500 (CDT)

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On Sat, 25 Jul 1998, Marlena Schwarz wrote:

>Eric, your position is logical in theory, however, we have done testing
>that proves otherwise. Interestingly, in the most extensive test we've
>done to date, we learned that out of all media featuring a URL, radio
>pulled the most people to the site. More than TV, more than banner ads.

What are you talking about? My point was not to compare
*which* offline medium was used to get the URL out. I
used TV simply as an example. I feel the same way about
TV, radio, or any other offline medium for advertising
URLs. All have their place, all can be effective, none of
them are bad, and all need to be strategically thought
through to ensure maximum impact. I love radio for URLs.
Always have. I do an Internet radio show for goodness
sake...

Eric

URLwire - High-End Web Launch News Since 1994
NETpost - Holistic URL introduction services
http://www.urlwire.com - EricWard_at_urlwire.com

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