NONE: ONLINE-ADS>> WebCMO Online Promotion Strategy Study Update
ONLINE-ADS>> WebCMO Online Promotion Strategy Study Update
TLee_at_webcmo.com
Wed, 29 Jul 1998 12:43:52 -0500 (CDT)
Richard and the list:
What are the most widely used promotional methods by web marketers?
What promotional method is most effective in generating traffics and sales?
What are the key drivers of online banner satisfaction? What are segment
structures of web marketers?
Based on the data we have collected, WebCMO's Online Promotion
Strategy Suday shows you the preliminary results:
(1) Professional search engine submission, banner advertising and
offline promotion are the top three most widely used promotional methods by
web marketers;
(2) Professional search engine submission, email promotion
(solicited) and offline promotion are the top three most effective methods
in generating traffices and sales;
(3) Generating traffics and generating sales are the two key drivers
of online banner advertising satisfaction;
(4) Two segments persistently appear in our segmentation analyses:
Offline Promotion Segment and Promotion Inert Segment.
If you want to get your own Free survey report, please take a few
minutes to participate in WebCMO's Online Promotion Strategy Survey at
http://www.WebCMO.com/mis/S364502.HTML. Upon completing the survey, you are
going to receive the survey report free.
Cheers!
Tim Lee
Director of Research
http://www.WebCMO.com
A site dedicated to web marketing research.
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