NONE: Re: ONLINE-ADS>> Too busy to click right now ...
Re: ONLINE-ADS>> Too busy to click right now ...
Rick Bruner (rick_at_x-summary.com)
Wed, 29 Jul 1998 12:44:07 -0500 (CDT)
James Harvey Stout wrote:
>Sometimes we see an interesting banner, but we don't have time to click
>on it right now. The banner should have a small button that says,
>"Bookmark for later." If we click on the button, it creates a bookmark
>for us.
Although some people have pointed out that users can do this themselves by
holding down their right mouse button over a link (and yes, you can do it
in IE, too), I'm not sure how you'd be able to automate this into the
banner, to make it easy for less sophisticated users.
The whole question, however, makes me think of a neat feature in Narrative
Enliven banners called HardCopy. That lets surfers print out details of a
product directly from the banner. As I understand it, the Java banners
contain print instructions for up to several pages worth of material. While
not quite as quick as creating a bookmark perhaps, this would be another
way to address the same concern you raised about surfers wanting to know
further details about a product or site without having to load that site at
that time. Details of the product at:
http://www.narrative.com/hardcopy/index.htm
Rick
---------------------------------------------------------------------
Rick E. Bruner, strategic Web marketing consultant
Author, "Net Results: Web Marketing That Works"
http://www.amazon.com/exec/obidos/ISBN=1568304145/executivesummaryA/
Editor, Executive Summary, http://www.x-summary.com info_at_x-summary.com
Free weekly Net marketing analysis, profiles, news and advice
rick_at_x-summary.com (415) 351-2489
========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
24/7 Media, AdKnowledge and IDG.net
You CAN have it all. Tremendous reach, content-targeting, superior ad
serving.* The 24/7 Network & CLIQNOW! Sales Grp. Powered by Adfinity(TM)
24/7 Media, Inc.-- Always Serving You! http://www.247media.com
---
Aggregate your clients' campaign reports without aggravation!
Contact AdKnowledge for SmartBanner ad placement and reporting service.
http://ads03.adknowledge.com/SmartBanner/page/13841.2
---
225 sites in 53 countries - IDG.net is the *only* global network of
technology buyers. And, its Global Web Ad Network lets you easily
target the *buyers* you need to reach. Learn how: email GWAN_at_idg.net.
------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
