Re: ONLINE-ADS>> Do offline URLs drive traffic?

Rutkowski, Michelle (rutkmi_at_consumer.org)
Thu, 30 Jul 1998 17:06:54 -0500 (CDT)

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Marlena Schwarz wrote:
<<P.S. I read some research recently that stated 40% of home users watch
TV while they are online. If I can find the source of that, I'll post
it. So maybe you're not as "wretched" as you might think!>>

In an article in last week's New York Times Circuits section (7/23,
titled "Talk, Type, Read E-Mail: The Trial of Multitasking") they say
more than 10 million American HHs now have a TV and PC in the same room.
Count me in! Is there a high occurrence rate of being in the online ad
business and multitasking? I postulate there most definitely is --
we're our own best customers!

--Michelle Rutkowski
rutkmi_at_consumer.org
Manager, Interactive Product Marketing
Consumer Reports Online

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