Re: ONLINE-ADS>> Do offline URLs drive traffic?

MMG - John Audette (ja_at_mmgco.com)
Fri, 31 Jul 1998 09:58:54 -0500 (CDT)

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Norbert Marrale: "Re: ONLINE-ADS>> Too busy to click right now ..."
• Archive Home Page
• Search
• Previous message: Danny Sullivan: "Re: ONLINE-ADS>> Will robots recognize ALT tags in Imagemaps?"
• Maybe in reply to: Robert Santos: "ONLINE-ADS>> Do offline URLs drive traffic?"

Greetings....

Michelle Rutkowski asked:

>How are you sourcing offline media? How can you know that offline USA
>TODAY was 1X vs. online USA TODAY being 5X? Sure, you can know the
>online pretty exactly, but what are you doing besides guesstimating the
>offline? Are you driving to a unique URL with offline media? Isn't
>that the core of the issue with offline media -- it's less quantifiable?

---------

Yes, we always use unique URL's for every component of each Intel campaign
that we do, making it very easy to track results from both online and
offline media. Of course it's not always possible to do this for every
client, as often the objective is to build brand for the URL, making it
necessary to use the base URL. In those cases it is very difficult to
measure results from specific offline media mentions.

Regards,
John Audette

M u l t i m e d i a M a r k e t i n g G r o u p I n c
.......... The Online Agency ~ Since 1994 ............
John Audette ......................... President & CEO
541.330.1527 ...........................ja_at_mmgco.com
Internet Advertising, Marketing & Public Relations
~ Delivering Measurable Results & Positive ROI ~
................. http://www.mmgco.com ..................

========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Be sure to check out the latest write-up of the _at_d.Tech.Chicago
Conference at:

http://www.o-a.com/adtech.Chicago/adtechChig-archive.html

------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Norbert Marrale: "Re: ONLINE-ADS>> Too busy to click right now ..."
• Archive Home Page
• Search
• Previous message: Danny Sullivan: "Re: ONLINE-ADS>> Will robots recognize ALT tags in Imagemaps?"
• Maybe in reply to: Robert Santos: "ONLINE-ADS>> Do offline URLs drive traffic?"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.