Re: ONLINE-ADS>> Too busy to click right now ...

Norbert Marrale (norbert_at_infocatch.com)
Fri, 31 Jul 1998 09:59:03 -0500 (CDT)

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Mark Lewis <markl_at_cinesite.com> wrote:

> Link Exchanges' Banner Deluxe program has this feature already. They
> have a bar at the bottom of the banner that has a few buttons, one
> of which is to bookmark the banner ad.

The LinkExchange bookmark feature works only with LE banners. It is a
cookie based script which creates a dynamic page on their site with a
list of the user's saved links.

My guess is that it would only be feasible for the largest ad
networks to create similar systems. Imagine what it'd be like for a
user to have 10 or 20 different banner bookmark files on different
sites...

Also: clicking on the banner's "bookmark" area takes the user to the
LE site itself, thereby defeating the whole purpose of bookmarking to
avoid leaving a website.

Norbert Marrale
The Embassy Web
Bridging the worlds of trade, travel and diplomacy.

< The Embassy Web > - http://www.embassyweb.com -
staff_at_embassyweb.com - 703.892.6240 / 800.215.9443

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• Previous message: MMG - John Audette: "Re: ONLINE-ADS>> Do offline URLs drive traffic?"
• Maybe in reply to: James Harvey Stout: "ONLINE-ADS>> Too busy to click right now ..."

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