Re: ONLINE-ADS>> End of the level playing field?

Rob Frankel (rob_at_robfrankel.com)
Mon, 1 Jun 1998 17:18:06 -0800

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At 8:05 PM +0200 6/1/98, Mark J. C. Brownlow wrote:

>
> Is there still potential for small, let's say <500,000
>page views per year, quality sites to make some 'pocket
>money' selling banner advertising on a simple 'your banner
>will appear X times on these pages, and it'll cost you Y
>dollars' basis?

>A lot of small sites survive because of the 'love
>and enthusiasm' of their owners. But if they can't cover
>some of their hosting and on-line costs with some ads, how
>long will they keep going? Does the Internet then become
>'survival of the biggest'?

Yes, there's potential, but not with that model. If you're a small number
generator, you're better off selling a sponsorship of the page/site.

People tend to forget that the web offers a huge potential to specializzed
niche groups. Forget the concept of Total Planetary Conquest. Just fill
your niche more professianlly than the next guy.

There are plenty of articles on this topic, especially at
http://www.robfrankel.com/news.html

I might specifically recommend http://www.robfrankel.com/field.html

Rob Frankel

Big Time Branding (SM) http://www.robfrankel.com
Advertising, Marketing & Killer Creative (SM): http://www.frankel-anderson.com
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