ONLINE-ADS>> cache counting standards

lperyer_at_doubleclick.net
Fri, 5 Jun 1998 11:02:54 -0400

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Is everyone familiar with the cache counting standard proposals before the
IAB?

I was recently speaking with a colleague at MatchLogic and we were
discussing the upcoming IAB conference. Talk turned to the various
proposals. I guess the cache counting spec that one company has proposed to
the IAB directly conflicts with MatchLogic's patent-pending TrueCount
technology.

Sounds like MatchLogic has this area pretty well covered with many pending
patents. Is the IAB aware of this potential problem and what could arise if
they adopt a proposal that encompasses their tech?

Larry

Lawrence Peryer, Jr.
Account Relations Consultant
DoubleClick Direct
212.655.7511 x2511
lperyer_at_doubleclick.net

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