Re: ONLINE-ADS>> Reaching Industrial Markets

Julie King (julie_at_nvision.on.ca)
Fri, 05 Jun 1998 22:15:03 -0400

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Ken Sethney <ksethney_at_sethney.com> wrote:

>Most of the banner networks seem focused on consumers, with or without
>targeting. Does anyone know of good resources for business-to-business
>advertising, especially in the industrial markets. It's easy to reach
>techies, but how about the rest?
>
>I tend to think that the potential for business-to-business sales and
>service in the e-channel is much larger than consumer markets. Am I wrong?

Dear Ken,

This has been my thought as well, and is part of the reason that we went
with the CanadaOne concept over some of our other options. Selling our
first ad spots has been a challenge, esp. since we're a small site with a
small team, and are working hard on building the community as our first
priority. However, I think for us this relates to the volume of traffic to
our site (approx. 3000 unique visits a month, and about 15,000 page views
since our launch in March-98). (it would also be nice to have some ads up
and running, and this is something we're working on as well)

A site like CanadaOne would be a great way to reach a Canadian business
audience. If you were looking for general business-to-business advertising
opportunities, why not consider sites that provide business content of
interest to your target market, targeted email discussion lists like this
one, or targeted newsletters?

Cheers,

Julie King
Partner, nVision Multimedia
julie_at_nvision.on.ca

--
Computer Solutions Based on Strategy.
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