Ad Server Software Make a Difference?

staff_at_scoopscentral.com
Sat, 6 Jun 1998 04:39:56 -0700 (PDT)

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Does it make a difference to the media buyers and advertisers on this list
what ad server software a site uses, if the site is being audited and can
show third party audit to back up its claims?

We are currently considering the purchase of ad server software. We are
looking at AdFinity, NetGravity and others. We are also considering our own
software which would allow us to target based on age, region, frequency,
sex .... I don't see the need to purchase the software, if our software can
deliver targeted ads and daily reporting, and we are being audited by a
firm like ABC or IPro.

What are your thoughts?

Remy Arteaga
Executive Producer
Scoops Central
http://www.scoopscentral.com

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