Re: ONLINE-ADS>> Ad Server Software Make a Difference?

Hespos, Tom (thespos_at_k2design.com)
Mon, 8 Jun 1998 22:29:25 -0400

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Remy Arteaga wrote:

>Does it make a difference to the media buyers and advertisers
>on this >list what ad server software a site uses, if the site is being
>audited and >can show third party audit to back up its claims?

The media buyers and advertisers might be asking you about this for
different reasons other than auditing. Some media buyers are familiar
with each major ad serving package and know about compatibility with
third-party serving, ability to serve rich media, and targeting
capabilities. Sometimes it's just easier to ask which ad server you're
running than get into the specifics of the above...

Thomas F. Hespos, Jr.
Acting Media Director
K2 Design
http://www.k2design.com
http://members.aol.com/~THespos
(212) 301-8800
NASDAQ: KTWO

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