Re: ONLINE-ADS>> cache counting standards

Dan Gildor (gyld_at_LanMinds.Com)
Tue, 9 Jun 1998 13:54:16 -0700 (PDT)

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My understanding of TrueCount is that the browser makes a request for a banner
which is redirected to another location. Because the browser is redirected
to another url, it does not cache that url, but rather the final url. That
initial request then is always (well almost always) made and is therefore
countable, while the final banner may still be cached.

Given then that that is their methodology which they are attempting to patent,
they're patent is really based on prior art and is therefore not patentable.
In my opinion, the industry has a right to try and get a hold of the patent
application and comment on it. Patenting the methodology might lead the
industry to a situation where you can imagine that we all had to pay a
license fee in order to use shampoo (in the case that rinse, lather, repeat
was patented.)

-Dan

Dan Gildor
gyld_at_LanMinds.Com

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