Re: ONLINE-ADS>> Making the most of 15 minutes...

Rob Frankel (rob_at_robfrankel.com)
Tue, 9 Jun 1998 14:09:37 -0800

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At 4:49 PM -0700 6/8/98, Greg Hicks wrote:

>My question is this: How do you make the most out of your 15 minutes?
>We've been contacted by a producer for the CNBC show Equal Time about a
>possible appearance on the show (maybe Thursday June 11th) debating the
>pros and cons of Dead Pools. We've received a fair amount of press
>coverage to date (newspapers and radio shows mostly), but we think this
>is an opportunity to start generating some national coverage. We've
>considered sending out press releases via the PR Newswire, but wonder if
>that would have any impact. And no, we don't have much of a budget.

My top line recommendation would be to make no apologies for the site and
to speak in uneditable sound bytes. The trick to getting publicity is
being stalwart enough to defend your difference.

So lose the "it's not for everybody" schtick and have as much fun as you
can. You'll get a lot more air time -- and a lot more press as the rascals
who would "dare to put up such a thing".

Rob Frankel

Big Time Branding (SM) http://www.robfrankel.com
Advertising, Marketing & Killer Creative (SM): http://www.frankel-anderson.com
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