ONLINE-ADS>> Making the most of 15 minutes...

Pat Muccigrosso (Pat_Muccigrosso_at_Spree.com)
Wed, 10 Jun 1998 18:25:42 -0400

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Greg Hicks wrote:

> My question is this: How do you make the most out of your 15 minutes?
> We've been contacted by a producer for the CNBC show Equal Time about a
> possible appearance on the show (maybe Thursday June 11th) debating the
> pros and cons of Dead Pools.

I just had to respond for two reasons. One, I needed a good laugh
today and this site and the game gave it to me. Two, because I think Greg
definitely has an opportunity to get some national air time here. He just
has to decide what angle he is going to go with and what type of pr he
wants.

Greg's assessment that this "isn't for everyone" is why I mention
type of PR. You can go for black humor - as in everybody has to die
sometime -- or you can position your site as entertainment -/fun. I think
the skull with dice for eyes sort of pushes you into the "still dead"
satiric category. And that could be a lot of fun and generate a lot of
press - both positive and negative.

Here is what I would do if I were in your shoes (I did television
news and investigative reporting for 10 years so I have a little bit of bg):

Do some homework. Watch the show. Find out who your on camera
interviewer is going to be and who the producer is. There is a world of
difference between being interviewed by Morley Safer and being interviewed
by Mike Wallace.

Ask yourself. What are the 5 questions I hope that no one asks."
Then answer each one.

What do you want to get out of this "15 minutes of fame?" Make sure
you are clear about that BEFORE you go on air. I mean write it down. Then
make sure that everything you do addresses your outcome.

Figure out what you want to say about your business - the 3 to 5
talking points you want people to remember about stiffs.com - then get as
many of them as you legitimately can into every answer, every time.

Make sure you don't get caught up in the action so much that you
forget why you are there.

Don't rise to any bait -- and there will be some. Just go back to
your talking points, your site, your outcome.

Have fun! Your site and your concept look, to me, to be about
having a laugh. Okay, so it is macabre but it is also funny. You will
amuse some people and outrage others, that's a fact. So enjoy yourselves.

Pat Muccigrosso, Director of Communications

http://www.spree.com Where it pays to shop
Books, Music, Flowers, Gifts, unlimited web sites
and the best partner program on the web! Earn
commissions on every purchase, even your own!

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