ONLINE-ADS>> Enhanced Targeting

Dominic Tassone (d_tassone_at_yahoo.com)
Thu, 11 Jun 1998 06:02:54 -0700 (PDT)

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Hi all!

I attended AdWeek's "How to Buy/Sell Web Advertising" in New York
earlier this week. I sat in on the seller's track. Of particular
interest was the section on the various levels of targeting which
unfortunately we moved very quickly through.

Did anyone on the list attend the buyer's track?

If so, to what extent was targeting covered/emphasized to the buyer
audience? Many folks are curious, just how important intelligent
targeting and campaign optimization to the online media buyers out
there?

ciao!

Dominic Tassone

Neural Applications
dtassone_at_neural.com
www.neural.com

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