NONE: ONLINE-ADS>> Website Traffic Bartering Opportunity
ONLINE-ADS>> Website Traffic Bartering Opportunity
Randy Pickard (rpickard_at_peapod.com)
Thu, 11 Jun 1998 09:52:08 -0500
Peapod is looking for other leading e-commerce
sites to partner with in website traffic bartering
arrangements. Our traffic bartering program will be
introduced in early July. The key aspect of the program
will be to include hyperlinked logo's with tag lines on
Peapod's "planned exit page". This is the page that's
delivered to our customers after they have completed
placing their order. This page provides confirmation that
the transaction has been completed. The "planned exit page"
will deliver over 40,000 impressions per month to an
extremely qualified audience, Peapod customers that are
confirmed online shoppers. It will be delivered to them at
a particularly opportune time to interest them in visiting
other e-commerce sites, just as they have completed an
online transaction and are ready to leave the Peapod site.
We tentatively plan on displaying eight logo's with tag
lines on this page. Each of the eight logo's on this page
will be "above the fold" on a 640 by 480 monitor.
Initially, the traffic bartering arrangements would not
entail any specific requirements or binding commitments. It
would simply be a mutually beneficial relationship based on
attempting to send relatively equivalent numbers of
visitors to each other's sites. Given that this will be a
new initiative for Peapod, I don't have an estimate of how
many click-thru's will be produced. E-commerce sites that
are interested in a 30 day test of a traffic bartering
arrangement with Peapod are welcome to contact me.
Randy
-------------------------------------------------------
Randall A. Pickard
Director of Electronic Marketing
Peapod. "Smart Shopping For Busy People"
The #1 Internet Supermarket
http://www.peapod.com
rpickard_at_peapod.com
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