NONE: Re: ONLINE-ADS>> MatchLogic's Statement on TrueCount
Re: ONLINE-ADS>> MatchLogic's Statement on TrueCount
Glenn Fleishman (glenn_at_glenns.org)
Mon, 15 Jun 1998 16:04:35 -0800
At 12:37 PM -0800 6/15/98, Keith Pieper <kpieper_at_matchlogic.com> wrote:
>Contrary to list posts, TrueCount is very "technically
>possible," is not simply "high tech lingo," and does not
>"make a proxy" do anything.
>TrueCount is a technique that is unique to the industry, and
>contrary to list posts, TrueCount is not the same technology
>application as some list members have described using or
>alluded to. Simply put, TrueCount's unique application of
>technology deems it patentable.
I'm sorry, Keith, as I do understand the need for total confidentiality in
pursuing patents, especially in cases where you are under the gun of having
deployed the technology. (There's a finite period in the US and in Europe
which I forget the details on for patenting processes in commercial
application at the time at which the patent is filed.)
However, you are still dissembling through vagueness, which you don't have
a choice about.
An ad can bypass all the nonsense out there by using one of several mechanisms:
* HTML
* Java
* JavaScript
* ActiveX (DCOM)
Since Java and ActiveX or DCOM are pretty much out of the picture for any
reliably large group of users, and since HTML doesn't offer the features,
ostensibly the TrueCount "patentable process" involves using JavaScript.
Now a patent doesn't have to actually deal with implementation, in the
sense of including sample code or proof of concept; it merely needs to
define a method of accomplishing a particular task or tasks which make
unique claims over other patented or non-patented methods.
So TrueCount could simply be a generic system-based description of multiple
implementations of non-cached or controlled count ad serving, in which,
potentially, only one real commercial application is in effect (using
JavaScript).
In any case, the language is still kind of annoying, as Keith, you are
implying that you are outside of the constraints of current technology in
the hands of tens of millions of Web surfers. Whatever the algorithm or
patent involved, the procedure is currently being accomplished through
actual working software that exists now.
------------------------------------------------------------------------
Glenn Fleishman, unsolicited pundit. see my mug: http://www.glenns.org
freelance technical writer, perl hacker, Adobe Magazine columnist/editor
co-author of Real World Scanning & Halftones, 2d edition http://rwsh.com
technical director, Phinney-Bischoff Design House http://www.pbdh.com
director of operations, i/us Corporation http://www.i-us.com
chair, Web Marketing '98/D.C. http://www.thunderlizard.com/webmarketing/
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