NONE: ONLINE-ADS>> Combined Click-through
ONLINE-ADS>> Combined Click-through
Matt Mickiewicz (webmaster_at_webmaster-resources.com)
Mon, 15 Jun 1998 16:03:36 -0700
I have some questions about having multiple ads per page. For example, if I
had one banner at the top of a page with a click-through of 3%, and I added
a 2nd banner at the bottom of the page would the combined click-through be
still 3%? If not, by how much could I expect the total click-through to
rise (say that in the past the 2nd banner that I add had a 2% click-through
rate when placed by itself on a page)?
Say for example, that I have one banner that I have in the passed placed at
the top of a page, with no other ads on that page, and got a 3%
click-through rate. I have another page with only a 125 X 125 badge in the
navigation bar on my site which brings me a click-through rate of 2%. Now
if I put both of those ads on the same page would the click-through total
for that page be 5%?
What about having 3 ads on a page, banner at the top, bottom and a 125 X
125 badge in the navigation bar? Would the combined total click-through for
that page be significantly larger then if I had just placed one or two ads
on it?
If anyone has tried any of the things above, I would be interested in
hearing about the outcome.
Regards,
---------
Matt Mickiewicz
http://www.webmaster-resources.com
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