Re:ONLINE-ADS>> Ad Knowledge and DoubleClick

Corinna Cowles (ccowles_at_stgeorge.com)
Tue, 23 Jun 1998 17:57:55 -0400

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Gary W. Baum wrote:

<<<<<<<<1. Is anyone else feeling as aggrieved as I am about the way
Adknowledge are
treating their customers? >>>>

According to my Adknowledge rep, they are completely dropping the
site-product ClickWise in favor of the agency-product SmartBanner (and are
probably getting some cash for recommending DoubleClick to clients getting
the boot). It seems that many sites may feel the discomfort of the
discontinuation of ClickWise and the rather blatent push for DoubleClick's
'network,' but that's to be expected, I suppose.

<<<2. Any recommendations for software to replace Clickwise>>>>
Even though I am on the agency side, I ran across 'WebTrends,' which has
some impressive tabulation features. (According to my internet tech, it's
been around the longest, and is 'the best'. His is the only word I have, so
don't quote me on it.) It may suit your needs. <www.webtrends.com>

Corinna Cowles
Media Planner/Buyer
The St. George Group

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