ONLINE-ADS>> strategies for a banner campaigns

Pietro Di Giacomo (pietro.digiacomo_at_nettuno.inet.it)
Wed, 24 Jun 1998 15:16:10 +0200

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Nicole Berlyn: "ONLINE-ADS>> Summer Web Usage"
• Archive Home Page
• Search
• Previous message: Corinna Cowles: "Re:ONLINE-ADS>> Ad Knowledge and DoubleClick"

Hi all,

I have a question for anyone who will take time to answer.

Imagine you have a $10.000 budget to promote your site Through banners.
What would you do?

a.. Spend it all in banners on one site (i.e. search engine with
keywords)

b.. Divide it into several (5/10) package and use them to buy
banners on 5/10 different sites (i.e. search engine with keywords and
different sites on a network).

Do you think these two strategies have a different effectivness? Which
is the best?

Pietro Di Giacomo
pietro.digiacomo_at_nettuno.inet.it

========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
24/7 Media

"We chose 24/7 Media because of their proven
success selling online advertising."
-- Howard Lefkowitz, VP Business Development, EarthLink Network

24/7 Media -- Always Serving You
http://www.247media.com/join.html

------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Nicole Berlyn: "ONLINE-ADS>> Summer Web Usage"
• Archive Home Page
• Search
• Previous message: Corinna Cowles: "Re:ONLINE-ADS>> Ad Knowledge and DoubleClick"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.