Re: ONLINE-ADS>> Summer Web Usage

Steven Heath (steven_heath_at_grey.net)
Wed, 24 Jun 1998 13:38:07 -0700

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Nicole Berlyn <nicole_at_sixdegrees.com> wrote:

> Does anyone have access to a study or know of any information regarding
> how the summer months affect Internet/Web usage overall. From what I
> have heard it does mimic traditional media like TV somewhat but I am
> interested in specfic stats., etc. Any information would be greatly
> appreciated.

Back in my ISP days we found about a 25% drop in overall usage. This
was a mixture of people with shorter connection times (ie, just checking
mail compared to mail and web etc) and less connections in general.

However, we found that the natural growth in subscriber base would cancel
out the usage reduction. So, just meant we did not have to add as much
capcity during summer months than we would have for the same rate of growth
at other times.

Steven Heath
General Manager - Western Division
GreyInteractive Canada

Phone: (604) 687-1001 Email: Steven_Heath_at_grey.net
Web: http://www.grey.net

Canada's only complete Interactive Marketing Agency

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