Re: ONLINE-ADS>> Ad Knowledge and DoubleClick

Steve Findley (stevef_at_adknowledge.com)
Wed, 24 Jun 1998 15:58:19 -0700

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I am the Product Director at AdKnowledge for ClickWise and wanted to
clarify our plans, given our strategic partnership with DoubleClick.

Corinna Cowles wrote:

>According to my Adknowledge rep, they are completely
>dropping the site-product ClickWise in favor of the
>agency-product SmartBanner

AdKnowledge has been working individually with each ClickWise customer site
to explain transition plans as we focus on providing ad management services
for the agency/advertiser side of the business, where we are the leader.
In general, our partnership with DoubleClick has been well received.

While we have worked out what we believe to be an attractive and smooth
technical and financial transition plan for ClickWise users to the
DoubleClick DART service (to be clear - the DART service is purely an ad
management solution and is independent of the DoubleClick Network for
repping), each customer is free to evaluate their own alternatives. In the
meantime, we are continuing to fully support ClickWise as usual during this
transition period.

<<<2. Any recommendations for software to replace Clickwise>>>>
>Even though I am on the agency side, I ran across
>'WebTrends,' which has some impressive tabulation
>features.

BTW - Just to clarify, WebTrends is a capable tool for analyzing logs of
site activity, but it is not an ad management system for inserting,
targeting, and serving ads.

Steve Findley
Product Director
AdKnowledge Inc.

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