Re: ONLINE-ADS>> Summer Web Usage

David Zinman (dzinman_at_adknowledge.com)
Wed, 24 Jun 1998 17:57:41 -0700

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Nicole Berlyn <nicole_at_sixdegrees.com> wrote:

> Does anyone have access to a study or know of any
> information regarding how the summer months affect
> Internet/Web usage overall. From what I have heard
> it does mimic traditional media like TV somewhat but
> I am interested in specfic stats., etc. Any
> information would be greatly appreciated.

AdKnowledge serves web ads across thousands of the largest web sites on
behalf of ad agencies and their clients. Last summer, we saw a marked,
seasonal decrease in traffic on a same site/campaign basis. There is no
question that less surfing takes place in the summer. This is probably
due to several factors, including:

- School is out and many students don't have the same level of internet
access at home (or any access at all at home).
- The weather is better and people spend more time outside. Housing
purchases are seasonal for this reason.
- More vacations take place in the summer and people don't surf on
vacation (we hope!).

DEZ

**********
* David Zinman, Founder, Dir of Product Mgmt
* AdKnowledge, Inc.
* 2191 East Bayshore Rd.
* Palo Alto, CA 94303
* Phone: (650) 842-6508 / Fax: (650) 842-0665
* mailto:dzinman_at_adknowledge.com
* http://www.adknowledge.com

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