Re: ONLINE-ADS>> Mass Medium? Targeting?

Marlena Schwarz (marlena.schwarz_at_pop.ny.ddbn.com)
Thu, 25 Jun 1998 11:16:19 -0400

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My point is that right now the Web is not *best* at
creating awareness. Sure it's possible, but it would be
grossly under-utilizing the medium. Also, when was the
last time a banner ad emotionally moved you? TV and other
"old" media can do that.

Also, try selling an online "awareness" campaign to a
client who just spent a wad of cash on building a Web
site, especially if that site is doing transactions. They
want click-through to that site, not much else.

Marlena

--
________________________
Marlena Schwarz
D D B  N e e d h a m
Interactive Communications
212-415-2340


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• Next message: Rick Zwetsch: "ONLINE-ADS>> Optimum Banner Ad Campaign Size?"
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• Previous message: Leo Sheiner: "Re: ONLINE-ADS>> Mass Medium? Targeting?"
• Maybe in reply to: Keith Pieper: "ONLINE-ADS>> Mass Medium? Targeting?"
• Next in thread: David Graham: "Re: ONLINE-ADS>> Mass Medium? Targeting?"

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