NONE: ONLINE-ADS>> Educational radio program on Web media planning
ONLINE-ADS>> Educational radio program on Web media planning
Kim M. Bayne (kim_at_wolfBayne.com)
Thu, 25 Jun 1998 17:30:42 -0600
The following radio program may be of interest to those online-ads
subscribers interested in learning more about Web media planning.
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MEDIA PLANNING DISCUSSED ON THE CYBER MEDIA SHOW WITH KIM BAYNE
Program Airs June 29 through July 5
06/26/98 -- DENVER, CO -- Westwind Broadcasting announced today that John
Mracek, VP of Marketing for AdKnowledge, and Jeff Levy, cofounder/CEO of
RelevantKnowledge, will discuss online media planning on an upcoming
edition of "The Cyber Media Show with Kim Bayne." Program 31 (Media
Planning) airs on public radio station affiliates in local markets during
the week of June 29 through July 5. In addition, the program will be
archived on the World Wide Web in streaming audio for rebroadcast on demand
at http://www.cybermedia.org.
Host Kim Bayne and Featured Guest John Mracek discuss the key challenges
facing Web advertisers today, how both the rules and tools have changed for
advertising media buyers, and tips for negotiating an online media
campaign. Net Highlights Guest Jeff Levy discusses an online, interactive
application for media analysis and planning. Kim's opening monologue
focuses on the keys to online advertising success.
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But first, read some background material on the Web:
"AdKnowledge rolls out Web ad evaluation tool," by Kim M. Bayne,
Advertising Age, June 8, 1998,
http://adage.com/interactive/articles/19980608/article3.html
Regards,
Kim
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Kim M. Bayne, Tel. (719) 593-8032, kim_at_wolfBayne.com
* author, The Internet Marketing Plan, http://www.wolfBayne.com
* talk radio host, The Cyber Media Show with Kim Bayne,
http://www.cybermedia.org
* news correspondent, Advertising Age magazine
* feature writer, Business Marketing, NetMarketing, Internet Marketing &
Technology Report, Internet & Electronic Commerce Strategies
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