Re: ONLINE-ADS>> What's wrong with compute games?

James Halprin (jamesh_at_beam.com.au)
Tue, 3 Mar 1998 10:20:07 +1000

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Bob Rosen wrote:

>I'm less convinced about "rich" media. Contrary to what James wrote, only
>parts of Mpath's Mplayer are free. They, and most other online gaming
>services (including the Engage Games Network which I rep -
>http://www.gamesonline.com), depend as heavily on a revenue stream from
>the gamers as from advertisers. Wouldn't you resent it if you were paying
>to play and had to wait for a huge file to load before you could begin? Or
if
>you had to view an interstitial before progressing to the next level of a
>game? I for one would have no problem recalling the ad, but the message I'd
>come away with is, "gotta remember not to buy THAT product."

Bob, most of Mplayer's games are completely free. Yes, you can join there
Plus membership for only $40 a year (no I don't work for them) but it seems
that only about 5% - 10% of their games are Plus only games. As I've
mentioned in another post, I believe that it's not so much the advertising
that's the problem but rather how seamlessly the advertising is incorporated
into the experience.

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