NONE: re: ONLINE-ADS>> Valuation of web sites article
re: ONLINE-ADS>> Valuation of web sites article
Woody Stranieri (woody_at_connpad.com)
Mon, 02 Mar 1998 23:55:30 -0500
Hi everyone,
Bahman Eslamboly wrote about the need to establish what criteria impact the
value of a web site. I visited his website, and his article on valuation is
very good - everyone really should take a peek:
http://www.websitebroker.com/valuation.html
I'd like to focus on a point he raised in this article which got me
thinking about my own site's valuation. I run a resource site for web
designers called the Connpad Toolbox - it basically consists of a graphics
and fonts archive, plus a link directory to other useful sites. This site
got some favorable exposure at its launch last October, and traffic has
since been climbing steadily, currently holding at 1000-1500 page views per
day.
One of the factors mentioned in evaluating site value was the number and
quality of links leading into your site. In my opinion, this cannot be
overestimated. On a small scale, my site is a great example - except for
Hotbot, search engines send me virtually no traffic. Instead, I rely on
word of mouth and dozens of links back, reciprocal and not. I believe that
here is where my site's true value would rest were I to sell it, because
these links are the closest thing to a permanent, renewable resource that
the Web provides.
Look to Netscape for an overkill example of this. http://home.netscape.com
isn't much to look at, and I never even thought of visiting it back when I
used Internet Explorer. But now I've got that animated "N" on my browser,
and that's as good as 5th Avenue real estate. That, plus all those
"Netscape now" buttons scattered across the Net, amounts to a solid income
stream (and they could certainly use it).
I hope this thread expands - many thanks to Bahman Eslamboly for starting it.
Woody Stranieri
/// c o n n p a d t o o l b o x
free graphics, fonts and resources
http://www.connpad.com/toolbox.htm
/// web design that impresses customers
with your business, not just your site.
mailto:woody_at_connpad.com
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
HotBot, Texas Monthly, and ICONOCAST
HotBot, rated the #1 search engine by CNET, has keywords available now
in these categories: computers, software, shareware, Internet, games,
music, and more. Contact Rick Boyce at 415.276.8440 or rick_at_wired.com.
---
Looking for Texans? We've got 'em at the Texas Monthly Ranch,
http://www.texasmonthly.com. Plus travel, food, events, culture and
more. Contact Jena at 512.320.6928 or jenab_at_texasmonthly.com.
---
"I love ICONOCAST - it's extremely informative."
Kathlene Herrmann, Managing Producer, RealNetworks
To subscribe, send a message to: michael_at_iconocast.com
-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
