Re: ONLINE-ADS>> What's wrong with compute games?

Bob Rosen (kqrbob_at_mindspring.com)
Tue, 3 Mar 1998 09:57:40 -0500 (EST)

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James Halprin wrote:

>Bob, most of Mplayer's games are completely free. Yes, you can join there
>Plus membership for only $40 a year (no I don't work for them) but it seems
>that only about 5% - 10% of their games are Plus only games.

Thanks for the clarification. Apologies to Mplayer if I was misleading.

>I believe that it's not so much the advertising
>that's the problem but rather how seamlessly the advertising is incorporated
>into the experience.

I agree. This was my point exactly. Engage Games found out their players are
willing to accept some advertising with the knowledge that it helps
subsidize their fun. Before starting its advertising program at the end of
'97 Engage tested an offer to visitors that would let them play in an
ad-free environment for $2.49 an hour - otherwise they'd see some ads but
pay the usual $1.99. Not a single player signed up for the higher rate.
Still, I think we have to be really careful not to cross the line to the
point where we detract from the quality of a paying customer's experience.
There are many ways to integrate a brand into the players' overall
experience without crossing that line. In fact, sponsors can often enhance
the experience. It just takes a bit of creativity.

Bob Rosen, President
KQ&R, Inc.
850 7th Avenue
New York, NY 10019
Phone: (212) 399-9500
Fax: (212) 265-0986
Email: kqrbob_at_mindspring.com

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