Re: ONLINE-ADS>> Eliciting Registration

Kenny Sahr (kenny_at_sahr.com)
Tue, 3 Mar 1998 15:18:17 +0000

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: richard_at_tenagra.com: "ONLINE-ADS>> Surveys, Surveys Everywhere"
• Previous message: Greg Diaz: "Re: ONLINE-ADS>> What's wrong with computer games?"
• Maybe in reply to: Robert Santos: "ONLINE-ADS>> Eliciting Registration"
• Next in thread: Ron Dion: "Re: ONLINE-ADS>> Eliciting Registration"

Hi,

> Are there any interesting developments out there in eliciting "deep"
> visitor registration?

> Are there registration models out there which seek
> *ongoing* user input, or input phased across a sequence of navigational
> actions or repeat visits? How about more "surreptitious" models, where
> users answer questions that seem to be part of a site's interactive content
> (like a haiku generator), but are really providing storable data which is
> valuable for marketing purposes?

The best model is the interactive model. The one I use is a "gateway"
to the interactive area on my site. They register and are able to use
the forums, polls, calendar, classified ads section etc.

This way I get the basics on each (I'm interested in %'s of high
school and college students) and can later gear my poll to what I
want them to tell me.

The only thing you'd want to do is to add more questions, so your
client will get more data. Your "reason" for the form is to let them
into an interactive area where they may post messages.

> Another angle on this question is, have more intrusive methods of
> user registration been tried and shelved already as unpopular with surfers?

Like I said, asking a few questions to enter an interactive area is a
good way to justify it. I'm grappling with this same issue. Should I
force every students who wants to see a paper register? Yes, it
greatly increases the value of my traffic, but it will not please
my audience, and many (if not most "Buttheads") will give fake info
anyways.

I'll probably keep registration where it is -- it lets a content
owner keep tabs and keep in touch with the "core" users.

Kenny Sahr
http://www.schoolsucks.com
http://www.sahr.com
1-888-SUCKS-99

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
ICONOCAST, HotBot, and Texas Monthly

"I love ICONOCAST - it's extremely informative."
Kathlene Herrmann, Managing Producer, RealNetworks
To subscribe, send a message to: michael_at_iconocast.com

---

HotBot, rated the #1 search engine by CNET, has keywords available now
in these categories: computers, software, shareware, Internet, games,
music, and more. Contact Rick Boyce at 415.276.8440 or rick_at_wired.com.

---

Looking for Texans? We've got 'em at the Texas Monthly Ranch,
http://www.texasmonthly.com. Plus travel, food, events, culture and
more. Contact Jena at 512.320.6928 or jenab_at_texasmonthly.com.

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: richard_at_tenagra.com: "ONLINE-ADS>> Surveys, Surveys Everywhere"
• Previous message: Greg Diaz: "Re: ONLINE-ADS>> What's wrong with computer games?"
• Maybe in reply to: Robert Santos: "ONLINE-ADS>> Eliciting Registration"
• Next in thread: Ron Dion: "Re: ONLINE-ADS>> Eliciting Registration"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.