ONLINE-ADS>> Cache Busting, in Detail

Rick Bruner (rick_at_bruner.net)
Wed, 4 Mar 1998 10:31:26 -0800

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Greetings,

A little over a week ago, I wrote posted an off-the-cuff
explanation to this list about how Imgis & MatchLogic
supposedly get around the dilemma of cached ad images
without resorting to "cache busting," to which Glenn
Fleishman replied, questioning the technical accuracy of my
explanation. I realized afterwards he was right, that my
explanation was flawed, but I didn't have time to reply till
now. Meanwhile, I sent several messages to folks at
MatchLogic, asking them to address the question directly,
but for whatever reason, they didn't.

So, I recently interviewed several folks at Imgis, Accipiter
and NetGravity, and based on those conversations I offer a
detailed explanation for how many sites and networks "cache
count" and "cache bust." I also add my own reflections on
the implications of these practices. My explanation on this,
however, is quite lengthy. For that reason, I have refrained
from posting the whole thing to this list. Instead, those
who are interested can receive a copy by sending email to:

caching_at_x-summary.com

(you don't need anything in the
subject or body of the message, it's an autoresponder).

Rick

-----------------------------------------------------------
Rick E. Bruner
rick_at_bruner.net
Bruner Communications tel: 1+(415)
351-2489
Strategic Web mktg consultancy http://209.197.70.109/

(Site under construction to be relauched early April)

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