Re: ONLINE-ADS>> Computer Games Advertising

Tom Lehman (tlehman_at_ansible.com)
Wed, 04 Mar 1998 16:00:36 -0600

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Cliff Kurtzman: "Re: ONLINE-ADS>> Eliciting Registration"
• Archive Home Page
• Search
• Previous message: Nari Kannan: "Re:ONLINE-ADS>> Eliciting Registration"

At 01:43 PM 3/4/98 -0600, James Halprin wrote:
>
>To the best of my knowledge, currently there seems to be 4 main ways of
>incorporating advertising into games (I'm ignoring the standard banners,
>emails and so forth that accompany the game web sites, promotions etc).
>These include:

What about use of branded material in the game, similar the movie approach
of putting the Coke can on the kitchen table or flying on Delta? I would
think this kind of branded backgrounds and even the use of branded "tools"
in the game might be effective. Is anyone doing that?

Tom

_____________________________________________________
Lehman Associates Saint Paul, MN
Consultants in Interactive Services and Internet Strategy
612-221-0081 TLehman_at_ansible.com
612-221-0315 fax 888-221-0081

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
Texas Monthly, ICONOCAST, and HotBot

Looking for Texans? We've got 'em at the Texas Monthly Ranch,
http://www.texasmonthly.com. Plus travel, food, events, culture and
more. Contact Jena at 512.320.6928 or jenab_at_texasmonthly.com.

---

"I love ICONOCAST - it's extremely informative."
Kathlene Herrmann, Managing Producer, RealNetworks
To subscribe, send a message to: michael_at_iconocast.com

---

HotBot, with its newly expanded Category Search, now offers more ways
to target your best prospects more efficiently. For Category Search
ad avails, contact Rick Boyce at 415.276.8440 or rick_at_wired.com.

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Cliff Kurtzman: "Re: ONLINE-ADS>> Eliciting Registration"
• Archive Home Page
• Search
• Previous message: Nari Kannan: "Re:ONLINE-ADS>> Eliciting Registration"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.