NONE: Re: ONLINE-ADS>> Computer Games Advertising
Re: ONLINE-ADS>> Computer Games Advertising
Kevin Ready (kevin_at_blueplatypus.com)
Thu, 05 Mar 1998 08:32:00 -0800
Tom Lehman wrote:
>
> What about use of branded material in the game, similar the movie approach
> of putting the Coke can on the kitchen table or flying on Delta? I would
> think this kind of branded backgrounds and even the use of branded "tools"
> in the game might be effective. Is anyone doing that?
>
After long time lurking, this topic gives me good reason to introduce
myself and my company. Blue Platypus produces Web entertainment, with
its business model based on next-generation Web advertising and
syndication. Presently, we have games on six sites not including our
own. Each uses a different ad rep firm for selling branding within the
game. In one of these, Shockrave, DoubleClick sells banner ads for the
game page, as well as branding within the game. In another, the San
Francisco Giants site, we have already created a teaser game ahead of
the development of a season-long game that will launch shortly. These
games will also have branding within them.
Another Blue Platypus production, the Gina Hall Show, won the category
of Content-Entrepreneurial at the San Francisco Multimedia Summit last
Friday. Its win was accredited to its business model which featured
in-game interstitials, logo and brand placement, and TV-like quality of
advertisements. Using sprite-based animation, file sizes were optimized
for the Web, and streamed into the browser for 28.8 consumers.
We generally prefer to not do "work-for-hire" games, as splitting ad
revenues distributes the incentives and rewards for game developer and
web host. The syndication model has been given attention recently by
Neil Weintraut in Red Herring
(http://www.herring.com/mag/issue46/neil.html) and seems to make the
most sense for us and partnering Websites.
Kevin Ready
CEO
Blue Platypus
415.387.3824
http://www.blueplatypus.com/
http://www.blueplatypus.com/business/
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