RE: ONLINE-ADS>> Zulu-Tek article

William Greene (William.Greene_at_Grizzard.com)
Thu, 5 Mar 1998 12:38:41 -0500

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>Brett Weiner <brettw_at_schwartz-pr.com> wrote:
>
>Wanted to let everyone know of a very thorough two-part article about
>Zulu-Tek on Wired News at
>http://www.wired.com/news/news/business/story/10610.html

While this was a pretty good article (sort of a "Hard Copy" or "Inside
Edition" of the online world), it made me realize something pretty
significant:

I don't care who owns your company - what I want to know is if you can
deliver some highly-targeted eyeballs to me (or our clients).

I need to be able to deliver ads to people in specific ZIP codes, at
certain ages, with certain incomes, in certain jobs, at certain size
companies, with certain interests. As long as you aren't going anywhere
(and I don't think SIM - excuse me, Zulu-Tek - is going anywhere anytime
soon), then if you can deliver those eyeballs, you've got my attention.

Good ol' crass American capitalism in action. :-)

-----------------------------------------------------------------------
William Greene, Director of Internet Marketing
Grizzard Communications Group
"Complete Integration of Online and Offline Marketing!"
http://www.grizzard.com/internet.htm
mailto:William.Greene_at_Grizzard.com

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