Re: ONLINE-ADS>> Computer Games Advertising

Cliff Kurtzman (cliff_at_tenagra.com)
Thu, 5 Mar 1998 11:04:53 -0600 (CST)

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Tom Lehman <tlehman_at_ansible.com> wrote:

>What about use of branded material in the game, similar the movie approach
>of putting the Coke can on the kitchen table or flying on Delta? I would
>think this kind of branded backgrounds and even the use of branded "tools"
>in the game might be effective. Is anyone doing that?

This is called "environmental advertising." At least at one time, it was
being used in the Warner Virtual Lot web site. I also recall an episodic
web soap opera that was trying to charge outrageous CPMs for doing this
kind of things, but I don't think the business model proved too viable.

If you have been on this list since December, you may recall the "New Media
Startup Company" simulation game (http://seasonsgreetings.tenagra.com/)
that Tenagra deployed last December as a gift to its friends (including
those of you on this list). It proved incredibly successful, even though
there was no direct or environmental advertising involved. It familiarized
a lot of organizations with our skills, got them immersed on a branded
Tenagra site for a good period of time, and gave our current clients a
better perspective on how the industry looks from our end, which can only
further enhance our working relationships.

--Cliff

Cliff Kurtzman
President and CEO
The Tenagra Corporation
http://www.tenagra.com/
281/480-6300

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