Re: ONLINE-ADS>> What's wrong with computer games?

Robert P. Williams (rmw_at_wwa.com)
Tue, 3 Mar 1998 15:36:40 -0600 (CST)

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Some mention of Macromedia's ShockRave was made in reference to this
subject. My company developed the "7 UP Mascot Basketball" game currently
being featured in ShockRave. http://www.shockrave.com

I believe that branded content is an excellent alternative to interstitials
or other forms of advertising that temporarily "lock out" the user from the
experience. Seamless integration of the sponsor and the entertainment
clarifies the relationship to the end user. It's obvious this piece of
entertainment is being provided by the sponsor, they can choose whether or
not to participate, and they can directly associate their enjoyment of game
as being provided by the sponsor. Users are much less put off by
sponsorships when they understand the nature of the relationship going in.

Integrated sponsorship is done tastefully (for the most part) in
television, film, sporting events, and all kinds of media today. Online
games and interactive entertainment have the potential to do this
successfully, the opportunities are just beginning to be realized.

_______________________________________________________________
Robert P. Williams
RMW Media Integration
ph 847-714-9394
fax 847 714 9392
rmw_at_wwa.com

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