Re: ONLINE-ADS>> Can we live without Yahoo

Molly K. Parsley (mparsley_at_marin.usweb.com)
Thu, 5 Mar 1998 14:22:10 -0700

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Rick Bruner: "Re: ONLINE-ADS>> Can we live without Yahoo"
• Archive Home Page
• Search
• Previous message: Robert P. Williams: "Re: ONLINE-ADS>> What's wrong with computer games?"
• Maybe in reply to: richard_at_tenagra.com: "ONLINE-ADS>> Can we live without Yahoo"
• Next in thread: Rick Bruner: "Re: ONLINE-ADS>> Can we live without Yahoo"

Richard,

I read that article the other day as well as PromotionWorld's article
located at http://www.promotionworld.com/se/yahoo.shtml.

Getting listed on Yahoo! is a huge topic with few realistic solutions
that I have heard. The last thing I want to do is upset the staff
at Yahoo! not that they are "God-like" to the Net but rather that Yahoo!
is run by humans and the level of frustration setting in from angry users
(legitimate or not) seems to be reaching a peak with them as well. Hence,
their sudden and unannounced focus as a "media company". (Hearing it from
Srinivasan was the first time I had heard that at all)

I have had the same instances with "Remaining Un-Yahooed" in the past.
However, when an emergency presented itself for a Christmas website I was
working with, the situation was resolved within 24hrs. Since Yahoo! is
not a Search Engine, I do have sympathy with the bad press they have been
getting.

However, there have been high instances of Error 404's in their directory
that I find to be very aggravating. I really don't have a clear understanding
of why they are not equipped with software that throws out or reports dead
URLs.

PromotionWorld suggested a number of solutions that all seemed to be
legitimate "ways to cheat". I guess that is what is has come to to get
listed.

I personally, have found more luck submitting to the Main Directory but
also focusing on their "What's New", "Full Coverage" or "Regional"
categories. And I ALWAYS keep it brief, listing the DIRECT URL of where
I would like to be listed with the DIRECT URL of my client and a SHORT
DESCRIPTION as those submissions are direct e-mail as opposed to their
usual form. So far it's been the best temporary solution for me.

-Molly Parsley _at_ US Web Marin
mailto:mparsley_at_marin.usweb.com
85 Liberty Ship Way, ste 201
Sausalito, CA 94109
URL: http://www.marin.usweb.com

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
Texas Monthly, ICONOCAST, and HotBot

Looking for Texans? We've got 'em at the Texas Monthly Ranch,
http://www.texasmonthly.com. Plus travel, food, events, culture and
more. Contact Jena at 512.320.6928 or jenab_at_texasmonthly.com.

---

"I love ICONOCAST - it's extremely informative."
Kathlene Herrmann, Managing Producer, RealNetworks
To subscribe, send a message to: michael_at_iconocast.com

---

HotBot, with its newly expanded Category Search, now offers more ways
to target your best prospects more efficiently. For Category Search
ad avails, contact Rick Boyce at 415.276.8440 or rick_at_wired.com.

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Rick Bruner: "Re: ONLINE-ADS>> Can we live without Yahoo"
• Archive Home Page
• Search
• Previous message: Robert P. Williams: "Re: ONLINE-ADS>> What's wrong with computer games?"
• Maybe in reply to: richard_at_tenagra.com: "ONLINE-ADS>> Can we live without Yahoo"
• Next in thread: Rick Bruner: "Re: ONLINE-ADS>> Can we live without Yahoo"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.