NONE: Re: ONLINE-ADS>> Can we live without Yahoo
Re: ONLINE-ADS>> Can we live without Yahoo
Jeff (jeffh_at_theoffice.net)
Fri, 06 Mar 1998 16:19:25 -0500
Richard Hoy wrote:
<snip>
>The article quotes Yahoo's Director of Surfing (aka editor and chief),
>Srinija Srinivasan as saying:
>
>"...while users may perceive Yahoo as a comprehensive directory, it's a
>mistaken perception. There's no question that people (heap) Yahoo together
>with other search engines as trying to serve the same purpose - when that's
>not true," Srinivasan said. Instead, Yahoo is a "media company," she said,
>"aggregating information that we think is of use."
<snip>
I believe that this newly adopted philosophy by Yahoo is a true problem for
several reasons. First it certainly creates a real unfair advantage for
those lucky enough to get listed. Many sites have stated how their traffic
increased up to ten times, once listed with Yahoo, despite previous
advertising campaigns. Secondly, it is unfair and almost dishonest to
consumers, those that visit yahoo, who look at Yahoo as a one stop source
and search engine to find resources on the net. As Richard states, if Yahoo
is now a "Media" Company, they should state it. They need to change their
image and let consumers know that they have only selected content and are
not a complete search engine. Users should know what they are *really*
getting. This lack of complete listing, and new philosophy is mostly a
result of Yahoo staff not being able to keep up with the all the new sites
coming onto the internet.
The other side of this issue is how to go about getting accepted into the
halls of Yahoo. One approach that I am using for our newly updated site,
SoftwareFind.com, a shareware/software metasearch engine, is to include a PR
letter personalized to Yahoo's "Director of Surfing" stating how useful it
is and why it would be a useful addition to their content, as part of our
grand reopening PR Campaign. I am hoping that by addressing the editor
directly this way, will result in a quicker listing with their site. The
end result being, as Richard stated, me treating them as a member of the
media, not a search engine.
Jeff Hodgson
President Cybercorp
Makers of SoftwareFind
http://www.SoftwareFind.com/
email: Jeffh_at_theoffice.net Service_at_Softwarefind.com
targeted banners as low as $10 CPM
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