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NONE: ONLINE-ADS>> A thought on interstitials
ONLINE-ADS>> A thought on interstitials
David Grenier - Wheaton (dgrenier_at_wheatonma.edu)
Mon, 9 Mar 1998 12:42:37 -0500
At 8:49 AM -0500 3/9/98, richard_at_tenagra.com wrote:
Richard Hoy wrote...
>What this seems to indicate is that Interstitials make a
>first-time impact 2.5 times that of television. The probable
>explanation for this is that thought TV is a more dynamic
>medium, you're in a passive mind set when you view it. With
I am by no means anything close to an expert on internet advertising,
<HUMOR TYPE="self-deprecating">being merely a lowly web designer</HUMOR>
but could it be that the reason branding is more effective with
interstitles on You Don't Know Jack than they are on television (say,
Jeopardy) is because people have acclimated themselves to television
advertising and most people, once the television program starts to fade to
black know that they have two minutes to go to the bathroom, grab a snack,
read the paper, talk to the other people in thre room, et cetera, and are
thus not paying attention while on the web people are not quite so prepared
with easy distractions during interstitals?
David Grenier
Wheaton College Web Publisher
http://www.wheatoncollege.edu
If I build it, they will come :-)
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