Re: ONLINE-ADS>> We CAN live without Yahoo!

Ray Taylor (taylor_at_bizbiz.com)
Tue, 10 Mar 1998 17:25:48 +0000

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Kim Brooks <kbrooks_at_cortland.com> wrote:

>I have been waiting for a new index to appear - one that is
>edited, like Yahoo!, but more complete, like a spider. One
>that will weed out > 404s automatically. One that knows how
>to deal with frames. One that will treat webmasters more
>graciously (since it couldn't exist without > our sites to
>link). One that will bring world peace! (OK, that's a bit
>much). I've been waiting for years now... but it seems that
>everyone thinks Yahoo! dominates, therefore, they can't be
>challenged. > (This also follows the Microsoft analogy.)

I agree with Kim that we need something that will out Yahoo Yahoo. I
certainly don't go along with the view that they cannot be challenged.
The analogy with Microsoft works on the level of not giving a damn, but
not on the level of success. Microsoft is big in global business terms,
Yahoo is only big in Internet terms. The fact that a sloppy organisation
like Yahoo can get away with it is just another feature of the Internet
- it is still a young and amateur business (and the geeks in the
Internet business do NOT fit into the Gates league).

I repeat my earlier point. For a few hundred thousand dollars you could
wipe the floor with Yahoo, Alta Vista and all the others.

Anyone interested in doing it, please send the cheque to:

Ray Taylor, New Media Communications, 77 Stanhope Grove, Beckenham,
Kent, UK. +44 181 639 0015.

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