Re: ONLINE-ADS>> We CAN live without Yahoo!

Mark J. Welch (markwelch_at_ca-probate.com)
Tue, 10 Mar 1998 11:04:19 -0800

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Danny Sullivan: "Re: ONLINE-ADS>> Can we live without Yahoo?"
• Archive Home Page
• Search
• Previous message: Walter Aresca: "Re: ONLINE-ADS>> Email Newsletter Demographics"

At 05:25 PM 3/10/98 +0000, Ray Taylor wrote:
>I repeat my earlier point. For a few hundred thousand dollars you could
>wipe the floor with Yahoo, Alta Vista and all the others.

Maybe I'm naieve, but don't Yahoo and AltaVista each need hardware
and bandwidth that probably cost tens of thousands of dollars per month
(assuming the hardware is leased)? I agree that a hundred thousand
dollars would be a good start to create a "better-than-Yahoo" index,
although I suspect the real cost to do it right would be closer to a
million dollars. But just creating the index is not enough: you need
to deliver it to millions of web surfers daily, which adds to the cost and
programming complexity. Scaling is a Big Deal, as we have consistently
seen in every web enterprise's growing pains.

There is also a cost to hire editorial staff, and programming staff.
If the new service were successful in drawing websurfers, I suspect
it might cost a million dollars a year just to battle the "index spammers."

Mark J. Welch
<markwelch_at_ca-probate.com>

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

24/7 Media

Introducing 24/7 Media, one of the largest online advertising networks.
24/7 Media is the merger of three new media leaders: Petry Interactive,
the original Katz Millennium team, and Interactive Imaginations,
producers of Riddler.com. Go to http://www.247media.com and see for
yourself that we have more brand-name sites than any other network.

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Danny Sullivan: "Re: ONLINE-ADS>> Can we live without Yahoo?"
• Archive Home Page
• Search
• Previous message: Walter Aresca: "Re: ONLINE-ADS>> Email Newsletter Demographics"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.