ONLINE-ADS>> Electronic Clipping Services Bypass Newspapers

Mark Pruner (markatty_at_ix.netcom.com)
Fri, 13 Mar 1998 17:05:16 -0500

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Bahman Eslamboly: "ONLINE-ADS>> Classified Ad technology"
• Archive Home Page
• Search
• Previous message: Virginia Lawrence: "Re: ONLINE-ADS>> Could the Internic index sites"
• Next in thread: richard_at_tenagra.com: "Re: ONLINE-ADS>> Electronic Clipping Services Bypass Newspapers"

We have found that press releases picked up by electronic news clipping
services are an effective way to reach a very targeted audience. We have been
sending out press releases on PR Newswire US1 service at their retail rate of
$525. Within a few hours we see registrations going up and the quality of the
subscribers is excellent.

What I am wondering is has anyone made a study of the most cost
effective way
to get picked up by most of the electronic clipping services such as Newspage
Direct, My Yahoo, AOL News etc.?

Mark

--
_______________________________________________

Mark Pruner                     mark_at_webcounsel.com
Web Counsel, LLC            914/251-9300 (voice)
Suite 211                          914/251-1273 (fax)
108 Corporate Park Drive    http://www.webcounsel.com
White Plains, NY 110604    Website Based Marketing
mark_at_webcounsel.com
________________________________________________


----------------------------------------------------------------------
        This week's Online Advertising Discussion List sponsors:

	       ICONOCAST, Texas Monthly, and Wired Digital


"ICONOCAST is the best source of aggregated data and insight into Net
   stuff that I receive." -- Rita Belle, Marcom Director, Zip2 Corp.
   E-mail majordomo_at_iconocast.com with "subscribe iconocast" in body

				    ---

     Looking for Texans? We've got 'em at the Texas Monthly Ranch,
 http://www.texasmonthly.com. Plus travel, food, events, culture and
      more. Contact Jena at 512.320.6928 or jenab_at_texasmonthly.com.

				    ---

Brand Impact Studies from Wired Digital deliver mission-critical data
on the branding value of Web ads - for less than $5,000 per campaign.
More info? Contact Rick Boyce at rick_at_wired.com or call 415.276.8440.

-----------------------------------------------------------------------
Online Advertising Discussion List      To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/                     to online-ads-request_at_o-a.com

• Next message: Bahman Eslamboly: "ONLINE-ADS>> Classified Ad technology"
• Archive Home Page
• Search
• Previous message: Virginia Lawrence: "Re: ONLINE-ADS>> Could the Internic index sites"
• Next in thread: richard_at_tenagra.com: "Re: ONLINE-ADS>> Electronic Clipping Services Bypass Newspapers"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.